Based in Penang, a city shaped by art, history, and cultural diversity.

Once a royal escape, later marked by colonialism, conflict, and change, Penang’s past has shaped a vibrant and diverse identity that defines Malaysia’s “Truly Asia.”

Bridging stories, culture, and innovation.

Centriczone Group is a Malaysia-based creative and corporate development company that integrates storytelling, music,and multimedia production with entrepreneurship and education.

Through its ecosystem of brands, including Centriczon Music and Centriczon Films, the group develops original intellectual properties that bridge business insight, cultural heritage, and cinematic artistry.

Focused on shaping cross-cultural narratives and innovation-driven content, Centriczone Group continues to build creative bridges between Malaysia and the international landscape.


Team

mashitoh chen | executive producer

A corporate practitioner and creative storyteller who blends entrepreneurship, heritage, and cinematic narrative to explore themes of integrity, purpose, and humanity.

With decades of hands-on experience in the SME and corporate sector, Mashitoh Chen transforms real-world business insight into authentic, emotionally grounded storytelling. Her work bridges business literacy with human conflict and cinematic drama; creating stories that educate, inspire, and resonate across cultures.

Shade Asri is the creative force behind all of our music videos, photography, and the full suite of visual assets produced for our projects. 

He began his journey as an event filmmaker in 2010, drawing deeply from real-life experiences working with people, live events, and non-profit initiatives. These have shaped his distinctive creative approach, evident in his work across mini-documentaries for non-profit movements, as well as commercial and event productions.

shade asri | creative director

our clients

channels managed